Hailey Bieber has been tapped as the latest face of Levi's 501 jeans, starring in a new campaign which celebrates the upcoming festival season, as well as the 146th birthday of the original blue jean.

Bieber models shorts and jeans with the Levi’s back patch 'reimagined in a variety of neon colours', and commented 'I think it’s probably the most iconic piece of clothing there is - I remember how amazing the fit was on my first pair. They’ve been my favourite ever since'.